Utilizing the Right Social Media Platform for Your Business

finding the right social media platform
While most businesses understand the importance of social media to build and maintain their customer base, many do not understand which social media platforms to utilize to fulfill their goals. Finding the right social media platforms is a great way to take advantage of free marketing opportunities. You don't need to purchase ads or boost posts to generate new leads. However, you do need to create posts and content that are not only calls-to-action, but informative, engaging, and appropriate for the platform itself.
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Cybersecurity and Your Business

cybersecurity your business

Properly maintained cybersecurity is imperative for businesses of all sizes. Whether you’re an enterprise corporation or a mom-and-pop shop, as long as you use the internet, you and your business are susceptible to being hacked. Hackers can not only access your business’s financial information, but your customers’ as well. Even if your company has its[…]



The Importance of Encryption

the importance of encryption
Many companies with 1099 independent employees have recently mandated that business devices must be encrypted to safeguard customer and company data. Encrypting and protecting this data is imperative to keeping your business, customers and job safe. Even if the company you work for has not mandated this policy, what would happen if your work computer, laptop, phone, tablet, or storage device was stolen? What if your confidential customer data got into the wrong hands?
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How to Keep Your Business Safe from Extortion Malware

If you have used our residential services for a virus removal, then you probably know that we prefer ESET over other malware and virus prevention software. While not all virus and malware prevention software is 100% secure, we feel that ESET is better than most. ESET just released this helpful PDF on how to keep your business safe from extortion malware. Please protect yourself and read the following:
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Marketing Tips & Tricks

In this day and age, marketing is growing increasingly important to small- and medium-sized businesses. Great marketing can lead to new customers, an engaged and appreciative fanbase, business referrals and partners, and much more. And though investing money into ad campaigns can lead to a steady increase in profits, not all marketing needs to make a dent in your wallet. Here, we'll discuss a few ideas to help your marketing efforts. 
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Why IT Matters for Businesses

If you're a business owner, then you're aware of how stressful it can be to take care of everything in your company. Most businesses can't afford their own marketing, technology or design departments. Or they're small enough that they only need these services a few times a year. That's why companies like Nerd Crossing are essential to business owners. 
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How to Back Up Your Data

Treat your computer as though you’re a dancer at a hip hop concert. Back it up. There are hundreds of reasons why you might lose your files. You could have a virus, a hacker, your computer could be too dusty. While there are ways of preventing these, you should also have a plan B, and that’s data backup.
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