Utilizing the Right Social Media Platform for Your Business

finding the right social media platform
While most businesses understand the importance of social media to build and maintain their customer base, many do not understand which social media platforms to utilize to fulfill their goals. Finding the right social media platforms is a great way to take advantage of free marketing opportunities. You don't need to purchase ads or boost posts to generate new leads. However, you do need to create posts and content that are not only calls-to-action, but informative, engaging, and appropriate for the platform itself.
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How to Improve Your SEO (Search Engine Optimization)

how to improve your seo

There’s no point to having a beautiful website if people aren’t visiting it. That’s where Search Engine Optimization (SEO) comes in. SEO is your website’s visibility in search engine results. For example, if you’re a CPA in Concord, and someone searches on Google, Bing, etc. using the keywords “CPA Concord,” your SEO will determine where[…]



Pokémon Go-od or Bad?

pokemon go
Pokémon Go has been taking the world by storm since its debut earlier this month. Even if you've never heard of the original Pokémon card game, there's slim chance that you haven't been inundated with news about this addicting new mobile app. Whatever your feelings towards Pokémon Go, there’s no denying how brilliant its creation is.
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Marketing Tips & Tricks

In this day and age, marketing is growing increasingly important to small- and medium-sized businesses. Great marketing can lead to new customers, an engaged and appreciative fanbase, business referrals and partners, and much more. And though investing money into ad campaigns can lead to a steady increase in profits, not all marketing needs to make a dent in your wallet. Here, we'll discuss a few ideas to help your marketing efforts.
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