While most businesses understand the
importance of social media to build and maintain their customer base, many do not understand which social media platforms to utilize to fulfill their goals. Finding the right social media platforms is a great way to take advantage of free marketing opportunities. You don't need to purchase ads or boost posts to generate new leads. However, you do need to create posts and content that are not only calls-to-action, but informative, engaging, and appropriate for the platform itself.
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