The Importance of Data Backups

data backups walnut creek
We can't stress enough how much data backups are crucial for businesses of all sizes. Data is often considered the most important element for small to medium enterprises. And there's no doubt that it's an absolute necessity for enterprise corporations. Protecting your data is not only protecting your company's past, present and future, it is protecting your customers' as well. There are so many ways that companies can lose data, so it's important to always have backups of all information.
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Utilizing the Right Social Media Platform for Your Business

finding the right social media platform
While most businesses understand the importance of social media to build and maintain their customer base, many do not understand which social media platforms to utilize to fulfill their goals. Finding the right social media platforms is a great way to take advantage of free marketing opportunities. You don't need to purchase ads or boost posts to generate new leads. However, you do need to create posts and content that are not only calls-to-action, but informative, engaging, and appropriate for the platform itself.
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Cybersecurity and Your Business

cybersecurity your business

Properly maintained cybersecurity is imperative for businesses of all sizes. Whether you’re an enterprise corporation or a mom-and-pop shop, as long as you use the internet, you and your business are susceptible to being hacked. Hackers can not only access your business’s financial information, but your customers’ as well. Even if your company has its[…]



Marketing Tips & Tricks

In this day and age, marketing is growing increasingly important to small- and medium-sized businesses. Great marketing can lead to new customers, an engaged and appreciative fanbase, business referrals and partners, and much more. And though investing money into ad campaigns can lead to a steady increase in profits, not all marketing needs to make a dent in your wallet. Here, we'll discuss a few ideas to help your marketing efforts. 
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