The Importance of Data Backups

data backups walnut creek
We can't stress enough how much data backups are crucial for businesses of all sizes. Data is often considered the most important element for small to medium enterprises. And there's no doubt that it's an absolute necessity for enterprise corporations. Protecting your data is not only protecting your company's past, present and future, it is protecting your customers' as well. There are so many ways that companies can lose data, so it's important to always have backups of all information.
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Utilizing the Right Social Media Platform for Your Business

finding the right social media platform
While most businesses understand the importance of social media to build and maintain their customer base, many do not understand which social media platforms to utilize to fulfill their goals. Finding the right social media platforms is a great way to take advantage of free marketing opportunities. You don't need to purchase ads or boost posts to generate new leads. However, you do need to create posts and content that are not only calls-to-action, but informative, engaging, and appropriate for the platform itself.
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Cybersecurity and Your Business

cybersecurity your business

Properly maintained cybersecurity is imperative for businesses of all sizes. Whether you’re an enterprise corporation or a mom-and-pop shop, as long as you use the internet, you and your business are susceptible to being hacked. Hackers can not only access your business’s financial information, but your customers’ as well. Even if your company has its own IT department, many businesses do not focus their technology on cybersecurity. According to a recent survey, 75% of IT professionals admitted they did not have a formal cybersecurity response plan at the company they work for; 66% weren’t confident in their company’s ability to recover from a cybersecurity attack. Our IT Nerds make cyber security a top priority for all of our clients, including schools, government agencies, car dealerships, and other small-to-medium businesses. We also provide large corporations with supplemental IT security support as well. We are constantly researching the latest news and information about hacks, IT security, government standards, and more, so that we can provide our clients with the latest in cyber security solutions. The National Institute of Standards and Technology is frequently releasing updated guidelines in risk assessment that requires continuous monitoring. There are also many different elements to cybersecurity that we keep in mind when offering our IT solutions, while many other information technology companies just focus on one or two elements. Application security, operation security, disaster recovery, end-user education/training, information security, and network security are the main factors that we keep in mind when providing cyber security solutions to our clients. However, we understand that every business is different and may requires certain components, such as certifications or HIPAA compliance. At Nerd Crossing, we provide the San Francisco Bay Area with diligently constructed cybersecurity solution packages. For more information on how we can help your business or nonprofit, or to receive a free cybersecurity consultation, please do not hesitate to contact us.



Boys & Girls Clubs of Contra Costa Awarded Nonprofit of the Year!

boys & girls club of contra costa jim hammack

On Wednesday, June 28, the Boys & Girls Clubs of Contra Costa was awarded as “Nonprofit of the Year” for Assembly District 15. The award was presented to them by Assembly member Tony Thurmond at the State Capitol and was given at the celebration of California Nonprofits Day, a day honoring nonprofits from all around California. Our Chief Nerd, Jim Hammack, along with several other club representatives, had the honor of receiving this award on behalf of the Boys & Girls Clubs of Contra Costa, which has recently merged the Boys & Girls Club of El Sobrante with the Boys & Girls Club of Diablo Valley. The Boys and Girls Club of Contra Costa was joined by nearly 100 nonprofit organizations to be given these prestigious awards. Not only are the organizations recognized, but they also gain  awareness for their causes. We hope you join us in congratulating the BGC of CC and all other recognized organizations in all their hard work and dedication!



Marketing Tips & Tricks

In this day and age, marketing is growing increasingly important to small- and medium-sized businesses. Great marketing can lead to new customers, an engaged and appreciative fanbase, business referrals and partners, and much more. And though investing money into ad campaigns can lead to a steady increase in profits, not all marketing needs to make a dent in your wallet. Here, we'll discuss a few ideas to help your marketing efforts. 
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6th Annual Northern California Summit on Children & Youth

The Richmond Community Foundation and the 2015 Summit Steering Committee are proud to bring the 6th Annual Northern California Summit on Children & Youth. This year's theme is Bridging the STEM Diversity Gap, and panelists will discuss the lack of diversity in Science, Technology, Engineering, and Math fields, and what we can do to fix this issue. To register or for more information, please go HERE.
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A HUGE Mega Nerd Thank You!

A HUGE Mega Nerd thank you to all of our Nerd Crossing and Boys & Girls Club of El Sobrante supporters! We are so grateful to everyone who came out to our mixer on June 11th, 2014! It was great to see so many satisfied customers, local business owners, chamber members, and friends in the San Francisco Bay Area community! We had such a great turnout and raised over $1,000 for the Boys & Girls Club of El Sobrante! They were also presented with a check of $25,000 from the fantastic crew of Windermere Rowland Realty of El Sobrante, who are proud supporters of the Boys & Girls Club of America. For all of the fabulous people who attended the event, we hope you won prizes, enjoyed the delicious food, imbibed in the assortment of beverages, and picked up your Nerd Swag -- specifically the Nerd Crossing glasses!
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